MASA

 

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Administrators' "Tricks of the Trade"

Part of the Continuing Conversation Series -
A collegial sharing of ideas among members of the Michigan Association of School Administrators (MASA)

Engaging your community in grassroots action

MASA members recently offered up their best ideas to answer the question:

How are you engaging your community in grassroots action in support of public education?

When it comes to strategies engaging in grassroots advocacy on behalf of their districts and of public education in general, their ideas reflected five common themes

  1. Meet the Public
  2. Be a Joiner
  3. Include All Voices
  4. Stay Aware of Community Issues
  5. Persist Over Time

Some answers came up again and again. These are listed in each category as Basic Tools. Other answers reflected unique, creative, “out-of-the-box” thinking. These ideas are listed below as Power Principles

 

Basic Tools

1. Meet the Public

  • Share breakfast of lunch with key groups of community members on a regular basis.
  • Facilitate and participate in small group meetings with parents.
  • Host open houses.
  • Invite key audiences (realtors, business leaders, senior citizens, etc.) to “Meet the District” at events designed especially for them.
  • Host county-wide meetings with legislators.

2. Be a Joiner

  • Become more active role in booster and other support groups.
  • Participate in or host town hall meetings.
  • Participate in various group meetings to converse around key issues.

3. Include All Voices

  • Provide op-eds and columns by key education stakeholders to the local newspaper.
  • Publish community concerns and comments in your own publications, with answers offered by trusted school staff.
  • Encourage everyone in the community to speak up on behalf of schools so that the community will be stronger.
  • It is important to involve the biggest detractors and get them to the table.

4. Stay Aware of Community Issues

  • Participate on city/township/county boards.
  • Work with others to promote the entire community.
  • Bond together on common issues whenever possible.
  • Hold community conversations around key issues.
  • Network with other business leaders (Business Organizations, Chamber of Commerce); Talk about the business of running school.

5. Persist Over Time

  • Nurture ongoing relationships with legislators. Be persistent in communicating with them.
  • Never give up; Mona Shores took three years to pass bond.
  • Continually gather input and use it to design district directions.
  • It takes time (years) to involve many community members.

Power Principles

  • MASA has collected a Grassroots Toolkit with resources, examples, and information collected from throughout Michigan.
  • The Tri-County Alliance has prepared its own Grassroots Toolkit to guide districts’ advocacy efforts. Click here for details.
  • The Kalamazoo Promise is an outstanding example of a collaborative effort in support of community development. Click here for details.

BACK TO TOP

“We have recognized in the tri-county area that not one of our children can wait for the funding crisis in Michigan to pass. It’s time to advocate. Lets get busy.”
– Tri-County Alliance Grassroots Toolkit

 

 

“The time has come when it will require your voice, as community members and voters, to convince those whom we have elected, to make essential decisions that support our local schools,”
– Tri-County Alliance Grassroots Toolkit