Mar 14 , 2008
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Communicating about graduation rates

MASA partners create communications toolkit

As you are probably aware, CEPI will calculate (and report) the 2006-2007 graduation rate using a 4-year cohort model, which is different from previous years. This new way of reporting will create communications challenges for many districts, particularly for those whose graduation rates will appear to have dropped—in some cases dramatically.

MASA has worked with the Michigan School Public Relations Association (MSPRA), the MDE, and CEPI to create a communications toolkit to help you meet these challenges.

School administrators are urged to check this toolkit right away. Although the graduation rate report is not scheduled to be released until August 2008, there are things you can—and should—be doing right now that can ensure the accuracy of that data and prepare your messages to staff, media and the community.

Download a fact sheet, talking points (for internal and external audiences) and data quality tips from CEPI at www.michiganedusource.org/index.htm. Scroll down to “State and National Reports/Initiatives.”

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