Get the new school year off to a strong start with the 2008 Back-to-School Toolkit! AASA has collaborated with the National School Public Relations Association to bring you powerful communication tools to use with key constituents both at the start of school and all year long.

The toolkit includes:

• A short video on parental engagement featuring Dan Domenech, AASA’s new executive director, and Rich Bagin, executive director of NSPRA
• Tips for effective communications and media relations outreach
• Back-to-school talking points
• A sample back-to-school news release
• Simple tools for promoting AASA’s 2008 Legislative Agenda: All Children Will Learn

Use these resources in your back-to-school outreach to parents, school board members, staff, members of your local community, business leaders, the news media, lawmakers and other constituents important to you and your school system.