February 27, 2009
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Schoolchildren are seeking fresher foods

Young Americans are in the market for "fresh" foods, according to Y-Pulse poll responses from middle-school and junior-high-school students. On their wish list for the school cafeteria are fresh fruits, vegetables and fruit juices.

The feedback from the Y-Pulse survey shows that youths have a certain idea about what "fresh" means, typically referring to ingredient sources and preparation methods. In addition, respondents overwhelmingly showed a preference for fresh foods and beverages over items described as healthy or nutritious.

Several survey participants expressed an interest in fresh foods in a general way, referring to the quality, sourcing, and presentation of many types of menu items. Participants indicated that they do not want "leftovers" or food that is "shrink-wrapped" or "reheated," for example.

Another term often mentioned in conjunction with fresh food is "real" food. Numerous respondents say they would prefer a variety of "real" choices, ranging from hamburgers and chicken nuggets to eggs to iced tea.

Read the full article… Source: Q.S.R. Magazine, 12.17.09

 

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