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Pew Internet & American Life Project: Generations Online in 2009 |
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Teens and Generation Y find entertainment and social networks online Teens and Generation Y (internet users age 18-32) are the most likely groups to use the Internet for entertainment and for communicating with friends and family. These younger generations are significantly more likely than their older counterparts to seek entertainment through online videos, online games and virtual worlds, and they are also more likely to download music to listen to later. By a large margin, teen internet users' favorite online activity is game playing; 78% of 12-17 year-old internet users play games online, compared with 73% of online teens who email, the second most popular activity for this age group. Yet, contrary to the image of Generation Y as the "Net Generation," Internet users in their twenties do not dominate every aspect of online life. Generation X is the most likely group to bank, shop and look for health information online. Boomers are just as likely as Generation Y to make travel reservations online. And even Silent Generation Internet users are competitive when it comes to email (although teens might point out that this is proof that email is for old people). The study shows that the web continues to be populated largely by younger generations, as more than half of the adult internet population is between 18 and 44 years old. But larger percentages of older generations are online now than in the past and they are doing more activities online, according to the Pew Research Center's Internet & American Life Project surveys taken from 2006-2008. In fact, the biggest increase in internet use since 2005 can be seen in the 70-75 year-old age group. While just over one-fourth (26%) of 70-75 year olds were online in 2005, 45% of that age group is currently online. Read the complete study…
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of School Administrators 1001 Centennial Way, Ste 300 Lansing, MI 48917 www.gomasa.org | Contact us |
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