Join us at MASA's 2009 Fall Conference where poignant topics, powerful speakers, and current information fill the agenda to provide participants with valuable experience worth your time away from the district. For example, Wednesday's keynote speaker, Douglas Finton, Principal Associate, VitalSmarts, presents an introduction to the Influencer - The Power To Change Anything.

Most chronic problems that resist our best attempts at solutions do so because we lack influence. More specifically, we lack the ability to get ourselves and others to change behavior in a way that leads to more positive results – from improvements in personal health & fitness to assuring that all School Board members focus and act on the District’s shared purpose and goals.

The good news is that one set of influence strategies can enhance your ability to both motivate and enable yourself and others to change, and these same strategies can be applied to whatever challenges you might face—at home, at work, in the community, and in the world.

As a result of this session, participants will

• Understand why so many change efforts fail to deliver desired results, let alone on time and on budget
• Learn a research-based approach to influence challenges derived from observing the strategies and results of master influencers
• Know the power of shifting the focus of change strategies from results to behavior
• Have the opportunity to apply the strategies to an influence challenge of their own