Facebook is not something to fear; it is simply another way to build professional relationships.

For those who did not grow up using computers, Internet and e-mail, the concept of now-ubiquitous social media may be a bit difficult to grasp. Questions abound, from a skeptical “what’s so great about it?” to a quizzical “how does it even work?”

In this AASA article, readers will get answer to both these questions. Instead of discussing the wide range of social networking sites available, the author focuses on one especially representative, and AASA employed, example: Facebook.

“Joining Facebook won’t replace the way you network now, but it can certainly act as a supplement, and can broaden the contact you have with other school leaders who share your interests,” concludes author Cary Marshall. “And what could be bad about that?”

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