Attention MASA Business Affiliates and Sponsors

 

Don’t Miss Out on improving Your Bottom Line!

MSBO is working with a leading video consulting firm that measures and evaluates the performance of face-to-face marketing environments. Learn how to identify and evaluate key elements that will help you improve your customer experience and return on investment at trade shows. This webinar is a FREE benefit for all MSBO 72nd Annual Conference & Exhibit Show exhibitors.  If you have not signed up to exhibit, the charge is $50 and you will need to fill out the attached registration form.
 
Date:  March 30, 2010
Time:  11am – noon (Eastern Time)
Topic: People Power
Learn how to:

• Identify and approach target attendees without driving them off
• Understand essential booth behavior and importance of staff dress
• Read the attendee to know when to back off
• Execute an efficient process for driving sales
• Schedule booth staff efficiently
• Unlock potential in the leads gathered at the event
• Measure the effectiveness of interaction and ROI
   

Presenter: Marlys Arnold. Marlys teaches workshops for trade and consumer shows across the country. She has not only been an exhibitor, but has also organized several expos and events, in which she offers her unique perspective of the exhibit industry. Her articles have also appeared in magazines including EXPO and Trade Show Ideas. She hosts the Trade Show Insights podcasts and is the author of Build a Better Trade Show Image. Questions? Contact Contact Patty Lenneman at 517.327.2584, or e-mail plenneman@msbo.org.

To register, http://www.msbo.org/conferences/2010/AnnualConf/Exhibit.shtml.