Business Leaders for Michigan to begin airing radio and TV ads

 

Statewide CEO group Business Leaders for Michigan is launching a TV and radio advertising campaign to draw support for its broad plan to improve the state's economy. The 30-second animation-style TV ads ask the question: “What will it take to turn Michigan around and create jobs?”

The ads direct people to Business Leaders' Web site for its strategy, which is dubbed the “Michigan Turnaround Plan.” Business Leaders wants voters to become familiar with the plan and query candidates on their positions, but also hopes to drive political action on the agenda that includes changing Michigan's tax structure, reforming government and improving Michigan's economy and educational platform.

The group says recent polling of Michigan voters that it commissioned found support for a comprehensive approach that includes changes to both spending and tax policies to address Michigan's budget challenges. Separately, the group's political action committee recently conducted interviews with Michigan gubernatorial candidates and asked them to complete questionnaires on where they stand on Business Leaders' plan. The responses will be posted on Business Leaders' Web site, Rothwell said.

To view the ads or for more information on the Business Leaders for Michigan plan, visit www.businessleadersformichigan.com. 

Source: Crain’s Michigan Business, 4.22.10